Mary is Executive Editor of The MedTech Strategist. Prior to joining Innovation In Medtech, Mary was a founding member of the MEDTECH INSIGHT editorial team, where she served as a principal writer/analyst and Executive Editor from 2000 through 2014. In this role, she covered an extensive variety of medical technology markets and was responsible for elevating MEDTECH INSIGHT to one of the most respected publications in the industry. Mary’s 20+ years of experience in this field, along with her early background as an R&D scientist, bring a wealth of expertise and perspective to the Innovation In Medtech team.
Mary, a Senior Writer/Market Analyst for The MedTech Strategist, has been writing about business issues affecting the medical device industry since 1989, as a founding team member of Windhover Information. There, she was instrumental in the creation of START-UP magazine. She also developed the Strategic Transactions Database and the Health Care Strategist, an annual publication created from the database. For 25 years, through Windhover’s merger into Elsevier Business Intelligence and recently, the latter’s acquisition by Informa PLC, Mary was a regular contributor of articles to IN VIVO and START-UP magazines, with a focus on the business strategies of large companies in the medical device industry, financing and development strategies for venture-backed life science start-ups and emerging clinical markets.
Wendy Diller is a Senior Writer/Market Analyst and Director, New Media Ventures for Innovation In Medtech, with 20+ years experience in writing and qualitative analysis about the life sciences industry. Most recently, she was chief of the biopharma business bureau at Elsevier Business Intelligence. Previously, she worked in the equity research services group at Standard & Poor’s and at Windhover Information, where she built expertise in the medtech and specialty pharma sectors.
Kristy, Innovation In Medtech’s Director of Commercial Development, has over 25 years of experience in the health care industry with a focus on medical devices, with companies such as Medtech Insight, Windhover Information and Elsevier. Her background includes sales management, marketing and product branding, new product development, operational start-ups and sales strategies. Through her leadership, Kristy has created multiple sales operations including revenue forecasting and tracking, sales training and business development.
Bridget, our Solutions Account Manager, has over 15 years of experience in advertising sales, marketing and new business development. She previously represented an organization that publishes a variety of lifestyle and community publications. Throughout her career, Bridget has held the title of top producer. When asked how she does it, her answer is simple – listen more than you speak, then position clients in the right way with the right objective in mind.
Tracy is the Marketing Director for Innovation In Medtech, and a Senior Writer/Market Analyst for The MedTech Strategist. Prior to this role, she spent more than five years as an independent consultant to the device industry, contributing regularly to Elsevier Business Intelligence’s monthly publications START-UP and MEDTECH INSIGHT, and providing marketing and business development services to various clients in the device space. She was on the start-up team at Medtech Insight, now part of Informa, and BioMedGPS, and is a past managing editor of Medical Data International’s monthly publication MedPro Month. Tracy’s 20+ years of experience in the device market analysis space brings a seasoned perspective to the Innovation In Medtech team.
Kayleen has over a decade in the medical device market/business intelligence industry – with an emphasis on emerging companies and Investments/M&As/Financings – as well as 15+ years in strategic marketing developing new programs, systems, and content. Prior to joining the team, Kayleen served as VP of Sales & Marketing before returning to medtech intelligence. Before that, Kayleen served as Director of Marketing for SmartTRAK BI and held positions with some of the top intelligence companies in the industry: Medtech Insight, Windhover Information, and Elsevier BI.
As Director of Operations for Innovation In Medtech, Sandy’s responsibilities include corporate financial reporting, audit, treasury, tax, accounts payable and receivables. She started her career with Windhover Information in 2001 as Conference Logistics Manager where she was responsible for all of Windhover’s conference series including IN3, among other responsibilities.